Last December there were a lot of people who stood in long lines to be the first to see the newest Star Wars movie. A month later my wife and I were able to see the same film with no lines. A few months from now others will see it for the first time in the comfort of their own living rooms.

Last September I set an alarm to wake me in the middle of the night so I could pre-order the newest iPhone. Yesterday someone walked into an Apple Store and bought one off the shelf without fanfare.

The point is this: maybe many of the things we classify as “important” should be reclassified as “important to us.”

How might such a shift change our relationship with those whose values don’t mirror our own?