Seth Godin: If I’m a Genius, Everyone’s a Genius

Seth Godin & Geoff WelchI have just enjoyed the unique and unusual opportunity to spend the past 2-1/2 days in a room with Seth Godin and 80 other people with a “bias for action” at Seth’s invite-only Ruckusmakers event. It will take me some time to process all of the challenging material Seth covered in a really compressed span of time, but I wanted to share this short audio interview Seth granted me as quickly as possible.

A few weeks ago I jokingly told a few friends how easy it was to be as influential as Seth Godin: just work really hard for 30-ish years…and be a genius. I was being flip (and taking myself off the hook for being less influential)  but the not-so-subtle implication that consistently doing the work day in and day out was somehow less important than having some magical quality called “genius” made me uncomfortable.

During a break at the event I was able to ask Seth to comment on why his writing focuses heavily on creating and shipping interesting work…and so little on the need to be a genius. His brilliant response is below in the 2-1/2 minute audio clip.

(PS: Seth is not only a brilliant, hard-working man, he is also incredibly generous and welcoming. Thanks, Seth, for taking a few minutes to chat!)

(Can’t see the embedded video? Click here)