Customer service is the new black

NewBlackI had the distinct privilege of speaking at yesterday’s Public Relations Society of America (PRSA) luncheon in Fairbanks, Alaska about a topic that is near and dear to me: customer service.

In a heartfelt talk entitled “Customer Service Is The New Black” (thanks to Hannah Blankenship for providing the great title), I shared about the unusual place I developed my customer service philosophies and the importance of treating customers like people.

The 37-minute presentation also features my thoughts on the following 4-step method to serve your customers well:

  1. Know who they are
  2. Figure out what they want/need
  3. Figure out how provide what they want/need
  4. Treat them like actual humans while you are providing what they

Serving people is a big part of building a life that matters and serving my customers well at Date-Line Digital Printing is important to me. I hope this talk inspires you to treat others as you’d like to be treated and to care about others at least as much as you care about yourself.

Click here if you can’t see the embedded video

(I apologize for the slightly overdriven audio, I hope it doesn’t detract from the message.)