Earlier this year my beloved Yankees made their first trip of 2026 to Fenway Park to play the rival Boston Red Sox.
And while the Yankees swept that 3-game series, the Boston fans provided an incredible example of The 5 Secrets of Impossibly Effective Teams as they irrationally and erroneously chanted “YANKEES SUCK!” throughout the weekend set.
Clarity is Non-Negotiable
Absolutely no one in the stadium was uncertain about who the enemy was or why they hated them. Every participant in the silliest chant ever conceived was completely clear about the unifying power of a shared enemy. Plus, the chant is so simple that anyone can understand and play along instantly. Even when the Red Sox are losing.
The Culture is Candid and Connected
High fives with strangers for joining the chorus? Check. Fans encouraging other fans to add their voices to the chant? Check. First time here? We will show you exactly how to join in. Building a stadium-wide declaration is a masterclass in realtime feedback.
Ownership is for Everyone
Absolutely anyone can lead the chant. There is no gatekeeper. If 6 friends feel inspired, they can lead the charge. Or if you, completely on your own, want to start shouting “YANKEES SUCK!” you can be the catalyst that inspires 30,000 voices.
Fast, Fearless Execution
When the chant starts to build, there is no dithering from the Fenway Faithful. The chant clearly reinforces an idea they already believe and the culture welcomes all who will rally their voices against the Yankees. Participation is a no-brainer. No overthinking. Just efficient action.
The Power of Shared Systems
The chant itself is a system of sorts. If one fan were to write a scathing diatribe about the Yankees and read it aloud during the 4th inning, it would never be noticed. But by repeating a simple message in unison with thousands of others, the derision becomes a tidal wave crashing down on the field of play. Systems are about creating repeatable, consistent outcomes that are greater than the energy required to make them. That’s exactly what a simple message amplified 30,000 times does.
Even if that message is wholly preposterous and lacking a shred of rational evidence.
TRY THIS: Consider for yourself…and inquire of your team…if the ethos of your culture is to be FOR something or AGAINST something. There isn’t necessarily a right answer, but it’s important you’re all on the same page. “Let’s Go Yankees” and “Cancer Sucks” are both easy to remember and unify people around an idea. What are you for or against, and how clearly can you define it?
My free PDF, “The 5 Secrets of Impossibly Effective Teams,” will show you the simple leadership moves that help teams unlock their full potential and deliver outsized results, without burning out. Grab your copy now at geoffwelch.com/secrets