What happens when a team of software engineers quit their jobs to start a business together without a clue they will have to pivot almost immediately?
When Chris Rouw and his colleagues left stable jobs to launch Far Reach, they didn’t have a perfect business model. And within a few months of taking the leap into the world of entrepreneurship, they had to shift gears and take their business in an unexpected direction.
In this conversation, Chris shares how that experience shaped his approach to leadership, clarity, and problem-solving. We talk about writing code “with Mom in mind,” the art of advocating for your people, and why every leader needs to step away from the work at hand long enough for good ideas to find them.
From parenting twins on the autism spectrum to building a company that values empathy and ownership, Chris’s story is an inspiring reminder that clarity and connection often grow from uncertainty.
Connect with Chris on LinkedIn
Learn more about Far Reach: www.farreachinc.com
My free PDF, “The 5 Secrets of Impossibly Effective Teams,” will show you the simple leadership moves that help teams unlock their full potential and deliver outsized results—without burning out. Grab your copy now at geoffwelch.com/secrets

