I was two minutes into this interview when I knew it had completely gone off the rails.

I want to introduce you to Steve Pratt.

Steve’s response to my opening question, “what makes you weird,” was so good that I basically scrapped the rest of my questions and just enjoyed the ride.

From producing offbeat kids’ shows to co-founding Pacific Content—the world’s first branded podcast agency—Steve has made a life out of leaning into the unusual.

In our conversation, Steve shares how embracing what makes us weird can set leaders apart, why experiments (from growing a beard to quitting alcohol) can unlock new insights, and what it really means to earn attention in a world where interruption no longer works. 

We also dive into his book Earn It, his “Midlife Field Guide” project, and the surprising gifts that come from treating your audience—or your team—with generosity.

If you’ve ever wondered how to stand out, stay relevant, and bring more humanity into your work, Steve’s stories will leave you inspired to try your own experiments.

Connect with Steve Pratt:
LinkedIn
stevepratt.com
Midlife Field Guide

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